The Voyeruism Theory

The Voyeurism theoy is based on the belief that in some media, there is a notion of looking. Sometimes, this can be in a sexual way. Often in media, women can be portrayed as objects or they are presented as being shown just to look at. This theory is also applied to some music videos as some objectify and sexualise women. Some music video's have even been banned or cut and sensored for extreme cases of this. I have not used Voyeurism in my music video as music videos which have a similar genre to pop/rock do not tend to have this in their music videos. I want the viewer to focus on the singers voice and the song and her style instead.

The Voyeurism theory is a feminist type of theory, that within the media there is a notion of looking. Sometimes this can be through a sexual way. This theory points out that often in the media women can be portrayed mainly sexually and just to look at, that people are more interested within their physical appearance rather than their vocal skills as an artist or contribution to the music industry.

A lot of artists that are sex symbols are portrayed in this way through their music video as a way to create greater fan base and promote themselves, causing high video views and hoping this will cause audiences to buy their album. There have been some music videos that have been banned from playing on MTV or music shows because it is too explicit. As well as being banned off YouTube to avoid offence. An example of this is Rihanna's S&M video which has been banned.

The Voyeruism theory is very relevant to my chosen music genre as there are a lot of  women in pop, electro and dance that some viewers may find sexually orientated. Such as Rihanna. A lot of the women are young and good looking, this can be in bands or individually so it is ver common for sexual references to appear in pop music videos today. In my video this will not be presented, because although it is an all female cast we are not portraying any sexual references. This is also portrayed in the official I Like That video, the song itself has sexual references, while the video isn't very explicit.